First-round coverage of the 2014 NFL Draft on ESPN and NFL Network drew a combined total viewership of 32.0 million viewers* making it the most-viewed Round 1 ever, according to The Nielsen Company (*based on at least one minute of viewing). The 32.0 million viewers is up 28% over last year (25.0 million).
The combined ESPN/NFLN coverage also averaged a record 12.4 million viewers, ranking as the most-watched first round ever topping 2010 (8.3 million viewers). The NFL Draft was the most-watched program on cable and the second most-watched program on television Thursday night (The Big Bang Theory, CBS).
NFL Network’s first-round coverage drew a record average of 2.4 million viewers – a 60% increase over last year’s previous record (1.5 million viewers).
The NFL’s digital media platforms — including NFL.com and NFL Mobile from Verizon — set records with its first-round draft coverage of the 2014 NFL Draft. Highlights include:
- NFL digital media platforms had over 14 million visits, a 54 percent increase over 2013
- NFL Mobile from Verizon had a year-over-year increase in visits of 168 percent
- NFL digital media properties had nine million visitors on Thursday, 44 percent higher than the 2013 NFL Draft
- NFL.com users averaged 29 minutes per visit on desktop, up 16 percent over 2013