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Don MacLachlan is in his 24th season with the Titans and his 17th as Executive Vice President in 2014. He is responsible for nearly all of the non-football operations with the organization, including marketing, corporate sales, ticketing, community relations and broadcasting. He is also president of Tennessee Titans Entertainment, Inc. and oversees LP Field and Saint Thomas Sports Park.
He plays an integral role in securing team sponsorships and corporate relationships, while interfacing with the Titans’ radio and broadcasting partners. MacLachlan’s efforts have created an excitement surrounding the team, built a fun and festive experience for fans at home games, and linked the organization with the greater Nashville community and the entire Mid-South region on a number of different levels.
In 2012, he was instrumental in coordinating the $26 million in upgrades for LP Field, including new video boards, ribbon boards, sound system, elevators for the upper deck and new fan gathering areas.
MacLachlan’s labors helped launch a successful campaign in 1999 that increased the team’s recognition throughout the region. Under his leadership, the club has sold out a franchise-record 154 consecutive home games (through 2013). For the 15th consecutive season in 2013, the team drew over 500,000 fans, a mark that was never touched for the franchise’s first 39 years. The team’s radio network is comprised of over 50 stations in the Mid-South and ranks as one of the largest in the league. In addition, MacLachlan helped oversee the club’s move to Nashville in 1997.
The Detroit, Mich., native started his tenure with the Houston Oilers in March 1991, as Vice President of Marketing and Broadcasting. He was elevated to Senior Vice President in 1994 and was promoted to Executive Vice President of Marketing, Broadcasting and Ticketing in 1997. MacLachlan oversaw marketing, media, community relations and the ticket office while in Houston. He also served as the liaison between both the radio and television rights-holders. MacLachlan administered off the field operations in both Memphis and Nashville during the club’s first season in Tennessee in 1997.
MacLachlan began his career in 1978 in the athletic department at Northwestern University, where he worked for 13 years. He first served as both Assistant Sports Information Director and Golf Coach. In 1981, MacLachlan was named Athletic Ticket Manager, and he was promoted to Assistant Athletic Director in 1985. MacLachlan was promoted to Associate Athletic Director in 1988 and remained in that role until joining the Oilers.
MacLachlan currently serves on the board for the Music City Bowl, Nashville Community Foundation, Nashville Convention and Visitors Bureau, Pencil Foundation and the Tennessee Sports Hall of Fame.
A 1978 graduate of the University of Michigan, Don and his wife Kathy are parents of two grown daughters: Shannon and Kelly.