Ralph Ockenfels is in his 18th season with the Titans, 10th as a Vice President and 25th overall in the National Football League. Entering the 2015 campaign, he was recently promoted to Vice President of Marketing and Broadcast & Digital Rights.
In his current role, Ockenfels oversees a wide array of Titans revenue generating concepts, sponsorship platforms and marketing assets. He is instrumental in sales efforts on the team’s radio and television programming, web site, social media, retail and e-commerce merchandise, advertising, branding and other marketing partnerships.
Under his leadership, this past offseason saw a landmark year in both new and existing sponsorships. The team announced on June 25th, 2015 it had secured a dynamic, new 20-year Naming Rights agreement with Nissan North America to rename the Titans’ home Nissan Stadium. He served the same role for the previous naming rights agreement with LP Building Products in 2006.
In addition, during the 2015 season the team announced major marketing extensions with additional marquis partners. Both Pinnacle Financial Partners and LP Building Products announced long-term extensions and were also secured as enduring team partners under his management.
Ockenfels helped launch the Titans’ syndicated feature television show, “Titans All Access,” which enters its 13th season in 2015 and brings Titans programming into multiple television markets throughout the Mid-South region as well as spearheading sales on Titans pre-season games. He was also instrumental in launching the highly creative and nationally recognized “Aloha Y’all” campaign welcoming Titans quarterback Marcus Mariota to Tennessee in less than 24 hours after the 2015 NFL Draft pick was announced. Ockenfels also spearheaded the annual innovative celebration of Tennessee Titans fans with the Coke “Hall of Fans” campaign at Nissan Stadium. The 2015 season will also be highlighted by launching the team’s very first “Titans Tonight” team sponsored show that will be broadcast live on multiple simultaneous platforms including radio, the team app, and streamed on line at www.titansonline home page.
His community involvement includes serving as a board member on Big Brothers and Big Sisters of Middle TN and working with Tennessee Donor Services to promote organ donation. In addition, he will launch the new Nissan “Titans of Taste” charity dinner to aid deserving Tennessee non–profit agencies in an impactful way during the 2015 season and for years to come.
Prior to joining the Titans, Ockenfels was the Assistant Director of Marketing for the Green Bay Packers from 1992-98 after joining the team as an intern in 1991. Ockenfels served on the advance team for the Packers in Super Bowls XXXI and XXXII and Super Bowl XXXIV for the Titans.
A native of Iowa City, Iowa, Ockenfels earned his B.A. from the University of Northern Iowa and M.S. from Western Illinois University. He and his wife, Jannette, reside in Franklin, Tenn.